"1to ang beer!"
It was in 1980 when...
San Miguel Beer was still being handled by the ad agency PAC. The campaign then was...
The campaign was to go regional by way of declaring "Ito ang Beer!" in the different Filipino dialects.
And so there was, "Daitoy ti beer!", "Kini ang beer", "Este el beer!", "Ini ang beer!"...
Posters for sari-sari stores displayed a hand emerging from a torn paper background holding a bottle of Pale Pilsen.
This same graphic was applied to every billboard across the nation.
At a time when photographic tarpaulin billboards were just a figment of an inventor's imagination,
ONE BACOLOD-BASED COMPANY HANDPAINTED MORE THAN
FIFTY (50!)
"Ito ang beer!" billboards to cover the Visayas and Mindanao area!
Our company, erected San Miguel billboards from Romblon...
...all the way down to Zamboanga del Sur!
Quick! memorize our number in Bacolod...(034)709-9245 !
OUR COMPANY IS...
Welcome to Tronco Advertising!
Read our little story and find out how we can help expand your business in the Visayas and Mindanao

YOUR CONTACT FOR BILLBOARDS FOR THE VISMN AREA (CLICK ON OUR LOGO TO ENTER)